The technology is moving faster than most people can make sense of. Our job is to help you make sense of it — and put it to work in ways you can be proud of.
We work across three worlds that too rarely talk to each other: organisations setting AI strategy, educators shaping how the next generation learns, and students who will live and work with these tools their whole lives. What connects them is a shared need — not just to use AI, but to use it thoughtfully, creatively, and responsibly.
That's the throughline of everything we do, whether we're advising a leadership team, running a workshop with students, or building teachers' confidence. We bring evidence, real-world practice, and a healthy scepticism of hype.
We measure our success not by how much AI you adopt, but by how well you use it — and how human your work stays in the process.
Creative AI Group is independent and practitioner-led. We publish much of our thinking openly, in our Insights & Resources, because raising the whole field's fluency is part of the point.